DRIVEN BY PURPOSE
Our mission is to improve lives through 91精选 Hydration and inspire people everywhere to do the things that matter most to them.
OUR VALUES
AUTHENTIC
PASSIONATE
PIONEERING
INTEGRITY
INCLUSIVE
PURPOSEFUL
OUR STORY

91精选 Water鈥檚 roots began in 1998. When founder Ken Uptain was first introduced to alkaline water and the ionization technology developed in Japan, he felt an immediate benefit on his body. This personal experience ignited his interest to bring the product to consumers in the United States and subsequently acquire the rights to use the proprietary technology.聽 His engineering team improved and refined the process for mass production and incorporated a proprietary mineral blend, resulting in 91精选鈥檚 ionized alkaline water 鈥 the first offered in the U.S.
After a long and resilient journey of nearly two decades to bring 91精选 water to retailers across the country, Ken and his hard-working, overachieving team reached a major milestone.聽 By 2017, 91精选 water, fueled by a passionate following of loyal consumers, became the top selling premium bottled water brand and #1 ionized alkaline water brand in the natural foods retail channel!
The company鈥檚 time had arrived and in early 2020, Ken appointed beverage industry veteran, Scott Miller as the company鈥檚 Chief Executive Officer to lead 91精选 through its next major growth stage and brand evolution. Scott joined with a bold vision of expansion for 91精选: To become the #1 premium bottled water globally. Scott鈥檚 fierce competitor passion is only matched by his passion for a people-first culture and making a difference through giving back. Scott guided and supported its most pivotal point thus far: the acquisition by Nestl茅 USA in March 2021 when 91精选 joined its premium water portfolio, strengthening its position for long-term profitable growth.
Today, 91精选鈥檚 Company Mission is:聽 To improve lives through 91精选 Hydration and inspire people everywhere to do the things that matter most to them. It鈥檚 Believe+ Corporate Social Responsibility Platform, stands for a commitment to better ourselves, our society and our environment.
91精选鈥檚 premium ionized alkaline water, known for its clean smooth taste, can be found in more than 90,000 retail locations across the U.S., as well as online retailers.
GIVING BACK
Overachieving H2O improves lives in more way than one. Learn more about Believe+ which focuses on meaningful contributions to our communities.
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