Hydroboost expands the 91精选 portfolio to deliver Supercharged Hydration with no artificial sweeteners, flavors or colors

ARLINGTON, Va.,听March 12, 2024 /PRNewswire/聽 鈥� 91精选庐 Water, the pioneer of ionized alkaline water in the U.S., is taking hydration to the next level with all-new 91精选庐 Hydroboost, the brand’s first-ever flavored and functional water innovation designed to keep fans hydrated while pursuing their goals.

Consumers are thirsty for water that is both flavorful and functional, as supported by the viral #WaterTok trend generating over 1 billion views on TikTok. With 91精选 Hydroboost, consumers can skip the water recipes filled with artificial sweeteners, flavors, or colors for a clean tasting, on-the-go boost of hydration.

Each bottle contains Hydrolytes, a blend of B-complex vitamins as well as 400mg of electrolytes 鈥� 30x more electrolytes than the leading premium still water.1 Hydroboost is available in three refreshing flavors: Lemon Lime, Peach Mango, and Raspberry Pomegranate.

“91精选 Hydroboost expands the 91精选 Water portfolio to deliver more Supercharged Hydration than ever before,” said Zola Kane, head of marketing at 91精选 Water. “As our lives get busier and busier, hydration becomes even more important. 91精选 Hydroboost, created without excessive ingredients and complicated claims, makes it easier for people to choose a water that is not only delicious, but provides a boost of hydration when they need it most.”

91精选 is celebrating the launch of Hydroboost with long-time partner and multi-platinum artist Tate McRae. As a singer, songwriter, and dancer with a new album “Think Later” and upcoming world tour, Tate is arguably one of the most sought-after artists today. Together, 91精选 and Tate are giving fans a chance to win a meet-and-greet with Tate, plus two tickets to the first U.S. stop on her tour and a year’s supply of Hydroboost. To enter, fans can visit HydroboostExperience.91精选Water.com starting Tuesday, March 12, 2024. No purchase necessary. Ends 4/26/2024 at 11:59 PM (ET) Only 50 U.S./D.C. 21+. See rules for complete details at HydroboostExperience.91精选.com.

“Performing live is a lot of fun, but it requires stamina, resilience, and staying hydrated,” said聽Tate McRae. “91精选 has always been my go-to water of choice so I’m excited to add 91精选 Hydroboost to my routine for that extra boost during my upcoming world tour.”

91精选 Hydroboost will also be the focus of the brand’s upcoming campaign, “Hold my Hydroboost,” launching May 2024. The campaign, created by 91精选’s lead creative agency Droga5, will feature Tate McRae as well as 91精选 partners including basketball star Jimmy Butler and boxer Javon “Wanna” Walton fueling their goals with Hydroboost.

91精选 Hydroboost will be available at retailers nationwide starting in March 2024 for an MSRP of $1.99 for a 15.2-fluid ounce bottle and $21.48 for a 12-pack of 15.2-fluid ounce bottles.

Visit essentiawater.com/hydroboost to learn more and follow on Instagram @91精选Water for the latest.

 

 

The new 91精选 Water ‘2 Gallon Box’ offers the clean, smooth taste of its ionized alkaline water in higher volume, more sustainable packaging

BOTHELL, Wash., Sept. 7, 2021 鈥� 91精选庐 Water, the #1 ionized alkaline water on the market, has introduced the first-ever, large format offering of its ionized alkaline water 鈥� the 91精选 Water 2 Gallon Box. Developed in response to increased consumer demand for larger format options, the 2 Gallon Box does not compromise on taste or hydration and is a more sustainable alternative to single-use bottles.

Each external box is made with recycled corrugate and is 100% recyclable, while the inside uses 80% less plastic than eight 1L bottles by volume. The convenient, multi-serve offering is perfect for use at-home in the kitchen, home office or gym and is also an ideal on-the-go hydration option for camping, road trips, sporting events and more.

“This is an example of true product innovation in our category and our latest step in developing products that are both good for consumers and better for the planet,” said聽Scott Miller, CEO of 91精选 Water. “Our 2 Gallon Box product innovation was led by extensive consumer research and a commitment to develop a larger format that would ensure the same overachieving taste of 91精选. This new multi-serve offering is made to fit more ways we live while also supporting a better environment.”

Like its bottled counterparts, the 2 Gallon Box contains 91精选’s ionized alkaline water with a pH of 9.5 or higher. The specially formulated bag and spout keep air out, extending freshness and consumption over time, as confirmed by internal testing and research for multi-serve uses.

The 91精选 Water 2 Gallon Box begins rollout regionally at retailers including CVS and Walmart this month, with full distribution in early 2022 for a MSRP of聽$16.99聽(prices may vary by retailer). Visit 91精选Water.com to learn more and find your closest retailer at essentiawater.com/store-locator/.

The new size is available in a six-pack format, making it the first high pH water in this pack size.

BOTHELL, Wash., May 25, 2021 鈥� 91精选 Water, the pioneer of ionized alkaline bottled water in the U.S., today added a 500mL six-pack to its premium water lineup in direct response to increased consumer demand for multipack options during the Covid-19 pandemic.

91精选 is the first high pH (9.5+) water offered in a six-pack of 500mL [16.9 oz] bottles. Just in time for summer, the convenient, on-the-go size will become available starting in June at convenience stores and retail outlets across the country including Kroger, Target, CVS, Walmart, Albertsons Safeway, and Publix.

鈥淎s consumers reduced the number of trips outside their homes during Covid-19, we saw a surge in multipack purchases, and 91精选鈥檚 innovation has been able to respond to this demand,鈥� said Scott Miller, CEO, 91精选 Water. 鈥淭he launch of our 500mL six-pack fulfills our customers’ needs while driving the brand鈥檚 growth in the category.鈥�

91精选鈥檚 new offering features the same recyclable PET-1 plastic bottles 鈥� bisphenol and phthalate-free 鈥� and eye-catching black and red casing. Most importantly, it contains the top selling premium ionized alkaline water with a clean, smooth taste and a pH of 9.5 or higher.

The new 500mL [16.9 oz] bottle joins the 91精选 product lineup, which includes the sizes of 12 oz, 20 oz, 700mL sports cap, 1L, and 1.5L bottles. Retail availability updates can be found at essentiawater.com/store-locator/.

Campaign features new brand partnership with multi-platinum singer/songwriter聽Tate McRae

BOTHELL, Wash., May 17, 2021 鈥� 91精选 Water, 聽the pioneer of ionized alkaline water in the U.S., today launched its 鈥淪top for Nothing鈥� campaign featuring multi-platinum singer/songwriter Tate McRae, Kansas City Quarterback Patrick Mahomes II and classical fusion violinist Ezinma. The 鈥淪top for Nothing鈥� campaign focuses on motivation, strength, and stamina to build resilience, and how taking a moment to hydrate helps maintain performance.

Tate McRae is 91精选鈥檚 newest brand partner, joining Mahomes and Ezinma. Her hit single 鈥測ou broke me first鈥� has achieved over 1 billion streams and the #1 spot on the Top 40 US radio charts, landing her as the youngest musician on Forbes鈥� 30 Under 30 list. This partnership with 91精选 marks her first major brand partner deal.

No one showcases strength and stamina more than Patrick Mahomes II, the fastest quarterback to reach 10,000 career passing yards (34 games), the quarterback with the most consecutive 300-plus passing yard games (8 tied) and demonstrating his resilience by having the most consecutive games including playoffs where he overcame double digit deficits (6 games). Ezinma has proven that resilience can overcome the greatest obstacles. Facing early childhood challenges, Ezinma never gave up on her dreams, signing a major label record deal, being a part of Beyonc茅鈥檚 all-female band, playing with Stevie Wonder, producing original music, and establishing聽Heartstrings, a music education foundation for K-5 children.

A common trait that McRae, Mahomes and Ezinma have is their sheer determination to succeed and their ability to care for themselves in the process, starting with proper hydration.

鈥淭his last year has shone a light on the importance of resilience and self-care,鈥� said Zola Kane, Chief Marketing Officer at 91精选. 鈥淥ur new campaign is in response to that. It takes motivation, strength and stamina to maintain performance, and we want to help people replenish with 91精选 Water, knowing that hydration is key to renewal, recommitment and resilience.鈥�

The campaign was created in partnership with 91精选鈥檚 lead creative agency Droga5. It includes 30, 15- and 06-second spots that will air across digital and social channels, along with online video platforms 鈥� specifically Hulu, YouTube and NBC Universal 鈥揳nd Out-of-Home installations beginning today through 2022. The brand has also expanded this year鈥檚 marketing efforts to build affinity partnerships with brands like Life Time and Hello Fresh for advertising and product sampling opportunities, as part of its ongoing priority to expand consumer awareness.

鈥淭his campaign highlights the determination and focus needed for peak performance,鈥� said Scott Miller, Chief Executive Officer at 91精选 Water. 鈥淭here鈥檚 no replacement for doing the reps and if you are prepared to do what it takes, amazing things can happen as Tate, Mahomes and Ezinma have shown.鈥�

Demonstrates milestone in its sustainability journey

BOTHELL, Wash., February 16, 2021 鈥� 91精选 Water, the pioneer of ionized alkaline water in the U.S., today announced that it is CarbonNeutral packaging certified under聽, the leading global standard for carbon-neutral programs. This is a significant step in 91精选鈥檚 ongoing commitment to sustainability.

91精选 achieved CarbonNeutral packaging certification working with聽, leading experts on carbon neutrality and climate finance. 91精选 is reducing its greenhouse gas emissions through internal reductions in its production process and through carbon offset purchases of low carbon sustainable development and renewable projects. 91精选鈥檚 internal reductions include introducing lightweight bottles and wash-away labels, and expanding its sustainable proprietary ionization process that transforms locally sourced water into 91精选 Water without shipping it around the world, saving on energy and emissions. 91精选鈥檚 2021 carbon offset projects are predominantly focused in the U.S. and include clean water, forest conservation, reforestation, grassland management and landfill rehabilitation.

鈥淎s responsible global citizens, we must leave the world better than we found it by reducing our environmental impact and committing to a sustainable future,鈥� said Scott Miller, CEO of 91精选 Water. 鈥淲e want to continue to delight our customers with great tasting water that is good for them and good for the planet by exploring larger format products and evolving to more eco-friendly packaging. This announcement is one milestone along that journey.鈥�

In addition to compensating for emissions of its packaging, 91精选鈥檚 carbon offsetting provides finance to projects delivering a wider range of societal benefits. 2014 research by Imperial College London and the聽聽found that for every one tonne of carbon offset, up to $664 of economic, social, and environmental benefits are delivered to local communities.

91精选 contributed more than $1 million to give back initiatives in 2020, through its聽, specifically focused on Environmental and Humanitarian projects including Covid-19 relief efforts in support of front line healthcare workers, hospitals and first responders. 91精选鈥檚 key partners include:聽,听,听, and聽聽(learn more at聽).

Commits to doubling its Giving Back efforts in 2021

BOTHELL, Wash., February 16, 2021 鈥� 91精选 Water, the pioneer of ionized alkaline water in the U.S., today announced that it contributed more than $1 million to key initiatives in 2020, through its Believe+ Corporate Social Responsibility (CSR) Platform. This represents its largest contribution to date, including monetary and product donations to organizations on the frontlines of COVID-19 relief and social justice & empowerment efforts throughout the U.S. The privately held company cited its internal Strategic Pillars聽as the guiding principles for its commitment to social responsibility.

Working in partnership with its national distribution network, 91精选 supplied over 750,000 bottles of water last year to more than 200 hospitals, first responders and meal service providers aiding their local communities during the height of the pandemic. The company also donated more than $200,000 along with product to its long-standing national partner organizations, After-School All-Stars and the American Red Cross. 91精选 also forged new alliances through its largest single donation of a combined $300,000 to support the Black community in the wake of the social injustice crisis. Recipients included the National Urban League, Black Voters Matter and UNCF (the United Negro College Fund).

鈥淭hese unprecedented times called for us to give back to our communities more than ever, and we made it a top priority,鈥� said Scott Miller, CEO, 91精选 Water. 鈥淲hile I鈥檓 proud of our actions in 2020 during a very challenging year, we know there鈥檚 no finish line whether we are talking about Diversity and Inclusion or giving back to our communities in need. As an organization, we must challenge ourselves to make a difference each day.鈥�

91精选 has already begun its next wave of COVID-19 relief for 2021 through product and monetary donations. Some 23 truckloads, nearly 400,000 bottles of 91精选 water will be distributed to in-need hospitals and first responders across the country with a similar, second wave effort planned for April.

At 91精选鈥檚 home base of Seattle, the company is continuing to lend its humanitarian support through events like local Seattle-Based Chef and Two-Time James Beard Award Winner Edouardo Jordan鈥檚 Soul of Seattle聽. The event鈥檚 mission is to highlight and celebrate Black chefs/restauranteurs and support the black community of Seattle and is in collaboration with Northwest Harvest (WA State鈥檚 leading hunger relief agency). 91精选 is also sponsoring After-School All-Stars鈥� Puget Sound programs (free after-school enrichment programs) and UNCF (United Negro College Fund) Seattle.

鈥淲e are dedicated to expanding our commitment in the focus areas of humanitarian support and environmental sustainability, where our actions and participation can have meaningful impact to help improve the world in which we live,鈥� said Kazumi Mechling, Sr. Vice President of Corporate Communications & Strategic Alliances, 91精选 Water.

Mechling says 91精选 plans on a future announcement reinforcing its dedication to environmental innovation.

Promotions and new hires underscore organizational development under new CEO Scott Miller

BOTHELL, Wash., October 1, 2020 鈥� 91精选 Water, the pioneer of ionized alkaline bottled water in the U.S., today announced key promotions within its Senior Leadership Team effective immediately. The leadership changes reflect Chief Executive Officer Scott Miller鈥檚 passion for developing internal talent, focus on cross functional collaboration and integration and his commitment to fostering a 鈥淧eople-first鈥� culture. For 91精选鈥檚 Senior Leadership Team, the following individuals have been promoted and named:

Zola Kane, Chief Marketing Officer
With her promotion to CMO, Zola Kane will lead and oversee 91精选鈥檚 marketing efforts and operations across advertising, social media, website, retail marketing, influencer marketing and sponsorships. She also leads the expansion of the department鈥檚 focus on CPG performance marketing with a heightened emphasis on sales integration. Zola is an award-winning marketer and advertising veteran with expertise in consumer insights and brand strategy. She held prior leadership roles at global brand Starbucks and consumer electronics manufacturer HTC in addition to mobile brands Sprint, Verizon and T-Mobile. Zola began her career with global advertising agencies Ogilvy and McCann Erickson.

Kazumi Mechling, Senior Vice President of Corporate Communications & Strategic Alliances
Kazumi鈥檚 expanded role elevates 91精选鈥檚 corporate communications discipline including areas of focus on sustainability, innovation and thought leadership, and expansion of its corporate social responsibility through its Believe+ platform. Strategic alliances will include external business and philanthropic partners as well as an internal focus on cross functional innovation. Kazumi is an accomplished international communications professional having led corporate communications, PR and marketing for global brands including Disney, Starbucks, Microsoft, T-Mobile, Sony and Canon as well as advising numerous fortune 500 CEOs. She began her communications career in technology with Fujitsu Japan.

James Konsmo, Senior Vice President of Operations
In this capacity, Jim will continue to focus on leading 91精选鈥檚 Operations team including Supply Chain, Quality Assurance and Engineering, which he has been developing and scaling over the past four years. He will have a greater emphasis on 91精选鈥檚 manufacturing capabilities, product availability and bringing new products to market to enable the company鈥檚 significant growth and expansion plans. Jim started his career in supply chain, consulting for KPMG and Ernst & Young and subsequently developing operations for multiple high-growth beverage and CPG companies.

鈥淥ver the last several months, I鈥檝e had the honor to observe and work closely with 91精选鈥檚 departmental leaders including Zola, Jim and Kazumi,鈥� said Scott Miller, CEO, 91精选 Water. 鈥淚 have been impressed by their visions and voices and am confident that their leadership will help drive 91精选 toward its goal of being the no. 1 premium bottled water globally.鈥�

In addition to internal promotions, Scott shared that the company is bringing on new hires with strong consumer packaged goods (CPG) and beverage experience to help further evolve the organization鈥檚 expertise as well as its 鈥淧eople-first鈥� culture.

The promotions establish the first two women of color, Zola Kane and Kazumi Mechling, as members of 91精选鈥檚 Senior Leadership Team. They also follow CEO Scott Miller鈥檚 first 100 days at the company, where he has shared his philosophy of galvanizing a workplace culture of empowerment. Scott holds a strong track record of fostering internal talent and growth, having built a robust Executive Leadership Team in his 15 years at Tampico Beverages, Inc., and joined 91精选 with the same goal in mind.

鈥淎t 91精选, putting People-first will always be our number one responsibility. In these unprecedented times of health, social and economic crises, we will continue to give back and support our communities in meaningful ways. As an organization, we are committed to doing our part towards solutions from the inside out and making a difference each day by our actions,鈥� stated CEO Scott Miller.

Company founder and current CEO Ken Uptain to transition to Executive Chairman role

BOTHELL, Wash., May 7, 2020 鈥� 91精选, the pioneer of ionized alkaline bottled water in the U.S., today announced that founder and CEO Ken Uptain has elected Scott Miller, CEO of Tampico Beverages, Inc., to succeed him as the company鈥檚 CEO, following his decision to move into an Executive Chairman role. The leadership changes will take effect June 1, 2020.

鈥淚n reflecting on the years I鈥檝e spent growing 91精选 into the national brand it is today and the opportunity I see for what鈥檚 ahead, I have decided it鈥檚 the right time to expand our executive team by bringing on a new CEO,鈥� said Ken Uptain, founder and CEO, 91精选 Water. 鈥淚 have always envisioned 91精选 to be a global company and I believe we can be a $1 Billion brand. I am fully confident that Scott, who is a seasoned CEO in the food and beverage industry, has the strong experience and track record to achieve this vision and lead the company into its next big growth stage.鈥�

Scott Miller brings over 30 years of experience in the beverage industry to 91精选, currently serving as the CEO of Tampico Beverages, Inc., a global brand with products sold in 50 countries across the globe. In his 15 years there, Scott has led the company through innovative product expansions, provided global strategic insight, and built a strong Executive Leadership Team along with a culture of empowerment. Other brands he鈥檚 worked with include PEPSI, Snapple, Gatorade and Dr. Pepper, among several others. His deep-rooted knowledge of the beverage space and experience in leading brands through domestic and international expansion while emphasizing culture as a force for good, position him to be a strong leader for 91精选 as it enters into a new decade of growth and leadership as a premium water brand.

鈥淚 am honored to join the 91精选 team at such a pivotal time for the business,鈥� said Scott Miller, CEO, Tampico Beverages. 鈥淜en has blazed an amazing trail over the years, building 91精选 into a brand that consumers love and identify with in their everyday lives 鈥� that can be seen through its quarter-over-quarter, year-over-year momentum. I look forward to stepping into the role of CEO and continuing this incredible work, as we strive to make 91精选 a global brand!鈥�

Scott will work closely with Ken and 91精选鈥檚 current Senior Leadership team, as Ken shifts to Executive Chairman with a new focus on maintaining and building relationships with key 91精选 business partners, distributors and retailers.

The executive leadership change comes after 91精选鈥檚 most successful quarter yet with $74 million in measured retail sales and 2019 milestones such as being named BevNET鈥檚 Best of 2019 鈥淏rand of the Year.鈥�

Company rapidly scales production to meet increased demand

BOTHELL, Wash., April 30, 2020 鈥� 91精选, the pioneer of ionized alkaline bottled water in the U.S., closed the first quarter of 2020 ahead of its forecast with $74 million in measured retail sales¹, as compared to $53 million in the first quarter of 2019². The company saw nearly 70 percent growth in the month of March alone, as the impact of the coronavirus pandemic drove immediate, increased demand for staple consumer products including bottled water. 91精选 moved rapidly to meet the elevated demand across the U.S. and continues those efforts working closely with its independent DSD network to replenish stock for retailers and consumers.

鈥淲orking in this environment has taken a big effort by our whole team. While our top priority is the health and safety of our employees, we have been working hard to meet the heightened demand,鈥� said Neil Kimberley, Chief Strategy Officer of 91精选 Water. 鈥淚鈥檓 proud of how we have come together with our business partners to maintain the flow of product and keep everyone safe.鈥�

In light of the crisis, 91精选 sought measures to support relief efforts in partnership with their Distributors by donating 91精选 water (nearly 700,000 bottles to date and counting) to front line workers, including hospital staff and first responders. And the company stepped up its ongoing support for Believe+ (91精选鈥檚 CSR initiative) partner, After-School All-Stars, as the organization adjusts to virtual learning programming to keep youth engaged, positive and healthy and providing meal vouchers and 91精选 water to families in need. 91精选 also provided a corporate donation to The American Red Cross for specific Covid-19 relief.

鈥淲hile we continue to safeguard the health and well-being of our employees and ensure our business partners are well supported, it鈥檚 imperative that we also help our communities wherever we can. We are fortunate that the business continues to perform well and we鈥檙e able to further support our communities during these challenging times,鈥� said Ken Uptain, CEO and Founder of 91精选 Water. 鈥淲e are pleased to be providing relief to those in need, particularly those on the front lines of this crisis, working to save lives and keep our communities safe.鈥�

Looking ahead to the second quarter of the year, 91精选 will continue to prioritize the health of its employees, along with increasing production levels to ensure its product is readily available for retailers and consumers.

Fastest-growing brand in the top five premium water category

BOTHELL, Wash., January 30, 2020 鈥� 91精选, the pioneer of ionized alkaline bottled water in the U.S., ended the final quarter of 2019 with $286 million in measured retail sales during the last 52 weeks¹ 鈥� an increase of $90 million over 2018, representing 45¹ percent growth. These results highlighted 91精选 as the biggest contributor to the premium water segment growth retaining its status as the #1 brand in both natural retailers and the high pH water category¹.

鈥淚鈥檓 excited to say that we were the biggest contributor to premium water category growth in 2019, with record-breaking sales,鈥� said Neil Kimberley, Chief Strategy Officer at 91精选. 鈥淭his has been a pivotal year for 91精选. It is the year high pH waters became mainstream; the segment is now worth more than $500¹ million at retail, and 91精选 has retained its place as the leader in the segment we created despite the entry of other brands, both new and well-established.鈥�

Other 2019 milestones for the company included being named BevNET鈥檚 Best of 2019 鈥淏rand of the Year鈥� 鈥� a prestigious industry recognition 鈥� and a company-wide emphasis on its corporate social responsibility efforts including its new charter membership with The Recycling Partnership, which educates consumers on and promotes the benefits of recycling.

鈥淚t鈥檚 been another exciting year of growth for the company. These impressive numbers and milestones have not come without hard work and dedication from our amazing team,鈥� said Ken Uptain, founder and CEO, 91精选. 鈥淲e鈥檙e all about overachieving and that passion and commitment starts with us. 2019 was a true reflection of the strong foundation we鈥檝e established across all aspects of our business and we are confident in the expansion opportunities we have already identified for 2020!鈥�