91��ѡ

Hydroboost expands the 91��ѡ portfolio to deliver Supercharged Hydration™ with no artificial sweeteners, flavors or colors

ARLINGTON, Va.,��March 12, 2024 /PRNewswire/  – 91��ѡ® Water, the pioneer of ionized alkaline water in the U.S., is taking hydration to the next level with all-new 91��ѡ® Hydroboost, the brand’s first-ever flavored and functional water innovation designed to keep fans hydrated while pursuing their goals.

Consumers are thirsty for water that is both flavorful and functional, as supported by the viral #WaterTok trend generating over 1 billion views on TikTok. With 91��ѡ Hydroboost, consumers can skip the water recipes filled with artificial sweeteners, flavors, or colors for a clean tasting, on-the-go boost of hydration.

Each bottle contains Hydrolytes, a blend of B-complex vitamins as well as 400mg of electrolytes — 30x more electrolytes than the leading premium still water.1 Hydroboost is available in three refreshing flavors: Lemon Lime, Peach Mango, and Raspberry Pomegranate.

“91��ѡ Hydroboost expands the 91��ѡ Water portfolio to deliver more Supercharged Hydration™ than ever before,” said Zola Kane, head of marketing at 91��ѡ Water. “As our lives get busier and busier, hydration becomes even more important. 91��ѡ Hydroboost, created without excessive ingredients and complicated claims, makes it easier for people to choose a water that is not only delicious, but provides a boost of hydration when they need it most.”

91��ѡ is celebrating the launch of Hydroboost with long-time partner and multi-platinum artist Tate McRae. As a singer, songwriter, and dancer with a new album “Think Later” and upcoming world tour, Tate is arguably one of the most sought-after artists today. Together, 91��ѡ and Tate are giving fans a chance to win a meet-and-greet with Tate, plus two tickets to the first U.S. stop on her tour and a year’s supply of Hydroboost. To enter, fans can visit HydroboostExperience.91��ѡWater.com starting Tuesday, March 12, 2024. No purchase necessary. Ends 4/26/2024 at 11:59 PM (ET) Only 50 U.S./D.C. 21+. See rules for complete details at HydroboostExperience.91��ѡ.com.

“Performing live is a lot of fun, but it requires stamina, resilience, and staying hydrated,” said Tate McRae. “91��ѡ has always been my go-to water of choice so I’m excited to add 91��ѡ Hydroboost to my routine for that extra boost during my upcoming world tour.”

91��ѡ Hydroboost will also be the focus of the brand’s upcoming campaign, “Hold my Hydroboost,” launching May 2024. The campaign, created by 91��ѡ’s lead creative agency Droga5, will feature Tate McRae as well as 91��ѡ partners including basketball star Jimmy Butler and boxer Javon “Wanna” Walton fueling their goals with Hydroboost.

91��ѡ Hydroboost will be available at retailers nationwide starting in March 2024 for an MSRP of $1.99 for a 15.2-fluid ounce bottle and $21.48 for a 12-pack of 15.2-fluid ounce bottles.

Visit essentiawater.com/hydroboost to learn more and follow on Instagram @91��ѡWater for the latest.